YOU'RE PAYING FOR CREATIVE THAT NEVER REACHES A CUSTOMER.
Most of what DTC brands produce — the UGC, the shoots, the agency deliverables — never gets deployed. It sits in folders, stalls in approvals, and quietly burns through your production budget.
Marshal is the operations layer that tracks every asset from production to deployment — so nothing you paid for goes to waste.
CREATIVE IS A SUPPLY CHAIN,
NOT A SLOT MACHINE.
Most brands treat creative like a slot machine. Produce a batch, launch it, hope something hits. Pour money in until it dies. Scramble to make more. Repeat.
Marshal treats creative like a supply chain. Forecast demand. Source production. Quality-check every asset. Route to deployment. Measure throughput. The individual ad is unpredictable. The system is manageable.
ONE OPERATIONS LAYER.
ALL YOUR SOURCES. ALL YOUR CHANNELS.
Marshal plugs into the tools you already use — Drive, Slack, Dropbox, ad platforms, project management. Read-only where needed. Nothing changes for your team.
FIRST CLIENT. REAL YIELD.
She's Birdie × Marshal
She's Birdie — a DTC personal safety brand with six creative partners and no system connecting production to deployment. They didn't know their deployment rate. They'd never measured it.
“Marshal took over the coordination chaos that was eating our team's time. Within the first month, every source and destination was mapped, and nothing sits idle anymore.”

RICHIE
CEO, SHE'S BIRDIE
One of the unused assets discovered in Month 1 went on to spend over $200K in its first 10 days live — leading to a record-breaking month for the brand.
SEE YOUR REAL NUMBER.
Five questions. Five minutes. Get your YIELD score, your archetype, and your waste number in dollars. Connect your data at the end for the real audit.
ONE TIER. WE SHOW YOU. YOU DO.
After the score and the audit, brands that want the system move to Track. Full dashboard. Weekly strategic intelligence. Demand planning. Your team executes — Marshal advises.
We show you. You do.
3-month start, then month-to-month.
- Full creative operations dashboard (CYR, CPAA, ROCS, deployment data)
- Weekly strategy + demand planning
- Pipeline intelligence: what's working, what's stalling, what to produce next
Built for DTC brands $5M–$100M with 2+ creative partners and $15K+/mo creative spend. See full fit criteria →
SEE YOUR
REAL NUMBER.
Your estimated YIELD score in 2 minutes. Your real number after we match your creative library to your ad account.
See Your Real Number →Just want to talk? Book a Right-Fit Call →