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Creative Operations · DTC & Ecommerce Brands

YOU'RE PAYING FOR CREATIVE THAT NEVER REACHES A CUSTOMER.

Most of what DTC brands produce — the UGC, the shoots, the agency deliverables — never gets deployed. It sits in folders, stalls in approvals, and quietly burns through your production budget.

Marshal is the operations layer that tracks every asset from production to deployment — so nothing you paid for goes to waste.

Matt Lady
Matt Lady
CYO & Founder
10 years in media buying, agency ops & creative production across 350+ brands
The Frame

CREATIVE IS A SUPPLY CHAIN,
NOT A SLOT MACHINE.

Most brands treat creative like a slot machine. Produce a batch, launch it, hope something hits. Pour money in until it dies. Scramble to make more. Repeat.

Marshal treats creative like a supply chain. Forecast demand. Source production. Quality-check every asset. Route to deployment. Measure throughput. The individual ad is unpredictable. The system is manageable.

The System

ONE OPERATIONS LAYER.
ALL YOUR SOURCES. ALL YOUR CHANNELS.

Marshal plugs into the tools you already use — Drive, Slack, Dropbox, ad platforms, project management. Read-only where needed. Nothing changes for your team.

Creative Sources
UGC Creators
Photographers
Video Editors
Agencies
AI Tools
Studios
Influencers
MARSHAL.
The Operations Layer
Google DriveSlackDropboxAirShopifyFrame.io
Intake & Organize
Every asset received, named, tagged, and filed
Route & Deploy
Right asset → right channel → right time
Partner Coordination
Follow-ups, briefs, and delivery tracking
Asset Organization
Your Drive or DAM stays organized, current, and deployment-ready
Monthly Reporting
What was produced, deployed, and what's sitting idle
Deployment Channels
Meta Ads
Google Merchant
Amazon
Email / Klaviyo
Organic Social
Website / LPs
Proof

FIRST CLIENT. REAL YIELD.

She's Birdie × Marshal

She's Birdie — a DTC personal safety brand with six creative partners and no system connecting production to deployment. They didn't know their deployment rate. They'd never measured it.

“Marshal took over the coordination chaos that was eating our team's time. Within the first month, every source and destination was mapped, and nothing sits idle anymore.”

Richie, CEO of She's Birdie

RICHIE

CEO, SHE'S BIRDIE

One of the unused assets discovered in Month 1 went on to spend over $200K in its first 10 days live — leading to a record-breaking month for the brand.

See a sample audit report →
Start Here

SEE YOUR REAL NUMBER.

Five questions. Five minutes. Get your YIELD score, your archetype, and your waste number in dollars. Connect your data at the end for the real audit.

Engage

ONE TIER. WE SHOW YOU. YOU DO.

After the score and the audit, brands that want the system move to Track. Full dashboard. Weekly strategic intelligence. Demand planning. Your team executes — Marshal advises.

Track
$5,000/mo

We show you. You do.

3-month start, then month-to-month.

  • Full creative operations dashboard (CYR, CPAA, ROCS, deployment data)
  • Weekly strategy + demand planning
  • Pipeline intelligence: what's working, what's stalling, what to produce next
Book a Right-Fit Call →

Built for DTC brands $5M–$100M with 2+ creative partners and $15K+/mo creative spend. See full fit criteria →

SEE YOUR
REAL NUMBER.

Your estimated YIELD score in 2 minutes. Your real number after we match your creative library to your ad account.

See Your Real Number →

Just want to talk? Book a Right-Fit Call →