Marshal is the service I wish every brand I worked with had access to.
I’m Matt Lady. Ten years inside the DTC creative machine — buying media, running agency ops, managing 30+ brand accounts, scaling teams and systems across 350+ brands.
The same problem showed up everywhere: brands invest in creative production and have no system to manage what happens after delivery. Six partners, zero coordination, one expensive gap. Most brands have never measured their deployment rate. The few that calculate it usually discover it’s lower than they thought.
Marshal is what I built to fix it. The methodology, the measurement, and the operational intelligence to actually fix what the data reveals.
Creative operations is a real function. It just doesn’t have a name yet.
The data is clear: 52–65% of produced creative never reaches deployment. Research from CreativeX, Forrester, Gartner, and McKinsey all point to the same gap. Brands have media buyers. They have producers. They have agencies. They don’t have anyone owning the pipeline between them.
That’s the function Marshal performs. Not a tool. Not a hire. Not a side task. A system.