Waste Calculator
How much creative are you wasting?
Three inputs. Thirty seconds. See what your production budget is actually buying — and what's burning in a folder.
What you pay for UGC, photography, video, agency creative — all sources combined.
Total deliverables across all partners. Rough count is fine.
What percentage makes it into an ad, an email, a landing page, or a social post?
in creative you paid for that never reached a customer
Creative Yield Rate
40%
For every 10 assets you produce, 4 go live. 6 sit in folders.
Cost Per Activated Asset
$1,563
You're paying $625 per asset to produce. But each one that actually runs costs you $1,563 — because more than half never deploy.
The industry average is 48–55%. Most brands don't know their number until they measure it.
What if you deployed 85% instead of 40%?
$135,000/year recovered
Same spend. Same partners. Same production. More of it actually working.
This is an estimate. Want to understand the full picture?
The Briefing explains why the number is what it is — the 52% stat, the six-level Creative Yield Framework, and the six questions most teams can't answer.
52%
of core creative assets never activate
— CreativeX, 2024
65%
of content goes unused
— Forrester
$100B+
wasted industry-wide annually
— CreativeX