One operations layer. All your sources. All your channels.
Marshal plugs into the tools you already use. Read-only where needed. Nothing changes for your team.
I plug into your existing stack.
Drive, Slack, Dropbox, Air, Frame.io, your ad platforms, your project management. Marshal is the operations layer that connects everything — without asking your team to switch tools, learn a new platform, or change how they work.
I don’t push assets live. I don’t deploy ads. Marshal is the processing and intelligence layer — read-only where it matters, write-once where it helps.
How Marshal works.
Diagnose
We run the audit. Your YIELD score from real data, not a self-assessment. CYR, CPAA, waste in dollars. You see where the supply chain leaks before you sign anything.
Connect
We plug into your existing tools. Read-only where needed. Nothing changes for your team.
Measure
Your pipeline runs through our creative operations dashboard. Every asset tracked from production to deployment. CYR computed daily. No more guessing what shipped.
Optimize
Weekly intelligence: what's working, what's failing, what to produce next. Backed by your data and your vertical's benchmarks. Not gut feel.
Forecast
Demand planning connects your revenue target to exact production volume — by type, format, product, and partner. No more 'we need more content.' You know the number.
Organized isn’t enough. You need to know what’s working.
Most brands can’t answer basic questions about their creative pipeline. Marshal gives you the data to answer them — and make better decisions every cycle.
See It
Where is everything? What's live, what's stuck, what's expired?
- Full asset tracking from production to deployment
- Every source and destination connected
- Real-time pipeline visibility
Measure It
What's your deployment rate? What's each asset actually costing you?
- Creative Yield Rate (CYR): deployed ÷ produced
- Cost Per Activated Asset (CPAA): spend ÷ deployed
- Partner scorecards: which creators produce the highest-value content
Plan It
How much do you need next month? Where should the next dollar go?
- Monthly demand planning based on deployment data
- Production gap analysis
- Expected value model — what to produce next and what it's worth
See your real number.
Five questions, five minutes. Get your YIELD score, your archetype, and your waste number in dollars.