See Your Real Number.
The Score gives you an estimate based on your own answers. The Audit gives you a measurement from your actual data.
We connect to your ad platforms and creative sources, match your production records to your platform deployments on your last 90 days, and show you three things.
Free.No credit card, no commitment. We're building the first DTC creative-ops benchmark and every audit contributes an anonymized data point.
Measured. Found. Still Invisible.
The audit reports three things from your last 90 days. What we can measure from your platforms, what the data reveals against what you thought, and what no system has been tracking yet.
01
What we measured.
Your CYR (deployment rate), your CPAA (real cost per deployed asset), and your creative waste in dollars. These come from your actual platforms — not a guess, not a benchmark, your number.
02
What we found.
The gap between what you told us and what the data shows. Every brand thinks their deployment rate is 70–80%. Most are between 30–50%. The divergence is the insight.
03
What can't be measured yet.
Pipeline timing (TTL), QC pass rate, production fill rate — the metrics that require a system nobody's been running. These blind spots are the creative waste problem. Making them visible is what Marshal does from day one.
Your estimated YIELD score gives you a starting point. Your full score computes after 30 days on the system.
We accept 3–5 brands per month.
Five Steps. One Week. Zero Risk.
- 1
You apply
2 minutesBrand name, revenue range, creative spend, number of creative partners, and what you think your deployment rate is.
- 2
You connect your ad account
2 minutesRead-only Meta access via Leadsie. One click. We don't touch anything.
- 3
You share your creative library
5–10 minutesView-only access to wherever your assets live — Google Drive, Dropbox, Air, Brandfolder, wherever.
- 4
We run the audit
automated, ~25 minPipeline runs the moment your Meta + Drive connect. Classification, matching, scoring. CYR, CPAA, pipeline map, and the full “What You Told Us vs What We Found” comparison.
- 5
You get the report
email + PDF + book a callAn email lands the moment the audit completes — your CYR-gap headline, full report attached as PDF, and a Calendly link to book a 30-min walkthrough with Matt. Day-5 reminder if you haven’t booked. Day-7 final close-out.
Why Is This Free?
We're building the first industry benchmark for creative operations in DTC. Real pipeline data from real brands — not survey responses, not slider estimates.
Every free audit contributes an anonymized data point: deployment rates, asset volumes, partner counts, waste percentages, time-to-live averages. No brand names. No creative assets. No competitive information. Just the operational numbers.
You get a full audit report. We get a data point. Fair trade.
When the benchmark publishes, every participating brand gets early access.
This Isn't for Everyone.
We audit brands that match the Marshal profile — because the audit only produces useful data (for you and for us) if there's real creative volume flowing through the pipeline.
You're a fit if
$5M+ annual revenue
Creative production is a real line item, not a side project.
2+ creative partners
UGC creators, photographers, agencies, studios. The more sources, the more valuable the audit.
$15K+/mo creative spend
Enough volume that deployment gaps cost real money.
Shopify / DTC / ecommerce
Our methodology and benchmarks are built for this vertical.
You're not a fit if
You're pre-revenue, have one creative partner, or produce fewer than 10 assets a month. The audit won't surface meaningful gaps at that scale.
Not ready for an audit? Take the 5-minute Creative Yield Score to understand where you sit on the framework. Revisit when the volume is there.
The Report Is Yours. No Strings.
After the walkthrough, two paths.
01
You keep the report.
Use it internally. Fix things yourself. No follow-up pressure, no drip campaign, no “just checking in” emails.
02
You want the system.
If the audit reveals gaps your team can fix but they need a framework, a dashboard, and weekly intelligence to fix them — Track ($5,000/mo) gives you the architecture. Your team executes. Marshal advises.
Most brands move to Track. Not because we push — because the report shows them exactly what’s broken and they don’t want to leave it on the table.
Book a Right-Fit Call →Your estimated YIELD score gives you a starting point. Your full score computes after 30 days on the system.
We accept 3–5 brands per month.
350+ brands advised · 10 years in DTC ops
Within the first month, every source and destination was mapped, and nothing sits idle anymore.